Color Meaning

Color Psychology Color psychology is the study that shows how our brain identifies and transforms colors into sensations. The influence of colours can be observed in advertising, in the decoration of houses and offices, in fashion, in the way in which we would like to be seen, among others. Colour plays an important role in how your brand is perceived. Whether you're a fashion brand trying to connect with a young audience or a medical supply store trying to build customer confidence, you can study the meaning of colors to help you attract and better connect with your ideal customer. Color psychology can be used to help build a strong, easy-to-identify brand. In this article, we will explain what color psychology is and educate you about the meanings of the most popular colors used. ¿What is color psychology? Color psychology is the study of colors in relation to human behavior. Its objective is to determine how color affects our daily decisions, such as the ...

Chromatic circle or color wheel The chromatic circle is used for classification and for understanding color theory and is generally used to study pigment-colors. A chromatic circle is a type of wheel on which different colors are placed, corresponding to the three basic degrees of the chromatic universe: primary , secondary and tertiary . The primary colors are three in number: cyan (blue), magenta (red) and yellow. In this circle also appear secondary colors, represented by green, purple and orange. Finally, tertiary colors arise from the marriage between a primary color and its complementary color. In order to determine the complementary colors, the diametrically opposed colors such as yellow and violet are marked in the circle. ¿What is the chromatic circle for? The chromatic circle or color circle is used to identify a range of tones, as well as to indicate their concordance or possible cohabitation . In this circle, we also determine the cool colors (from ...

¿What is color theory? Color theory is a set of principles used to create a mixture of colors and determine the visual effects it produces on sight and senses. Color theory provides common ground for understanding how colors can be used, organized, coordinated, mixed, and related. Therefore, it is about the mixing of colors and visual effects of color, made by Leonardo Da Vinci, Isaac Newton, Goethe , among others. Color wheel The traditional color wheel is based on the 12 colors found in the visible spectrum. It is a basic tool for combining or mixing colors and an easy way to understand how colors relate to each other. A color wheel has three different types of colors; Primary , Secondary , and Tertiary.  Primary colors  ( red , yellow , and blue ) cannot be created with other colors. Primary colors can be used to make the  secondary colors  (green, orange, and purple). Secondary color combinations can be used to make the  tertiary color...

¿What is colorimetry? Colorimetry is the science that measures color . There are different ways to measure colors depending on the medium used. The easiest way is to use a colorimeter.  ¿What is a colorimeter?  A colorimeter is a device used to define the color of an object's surface in a non-arbitrary way. Primary colors : Red, blue, yellow.  Secondary colors : violet, orange, green Tertiary colors : Primary (red) + secondary (orange) = orange red.  You already know what colorimetry is, it focuses on determining and specifying colors such as hue, saturation and intensity. Colorimetry has application in all areas related to colors, such as photography, advertising, digital art, among others. The types of colors to be used in colorimetry are: intermediate, primary and secondary. The primary colors are those that cannot be obtained through the mixture of any other color, for this reason they are considered unique, absolute, being magenta...

¿What is Color? Color is the individual visual perception caused by light in the visible area of the human eye. Color perception is differentiated subjectively by the nature of the eyes, the sensitivity of the receptors, and the next perceptual apparatus. Other optical perceptions such as structure (shadow-light effects), brightness or roughness, as well as psychological effects and phenomena of the sense of sight, such as adjustment or adaptation, must be distinguished from the concept of color. "Color is the facial sensation of a part of the field of vision which appears to have no structure for the human eye and which, with the observation of one eye, can distinguish this object with an immobile eye from an adjacent district, also without structure, adjacent". Description of the color prints. Distinction of achromatic and chromatic colors. Colors without any color are called achromatic colors. These include white, black and grey tones. The r...