Color Meaning

Color Psychology Color psychology is the study that shows how our brain identifies and transforms colors into sensations. The influence of colours can be observed in advertising, in the decoration of houses and offices, in fashion, in the way in which we would like to be seen, among others. Colour plays an important role in how your brand is perceived. Whether you're a fashion brand trying to connect with a young audience or a medical supply store trying to build customer confidence, you can study the meaning of colors to help you attract and better connect with your ideal customer. Color psychology can be used to help build a strong, easy-to-identify brand. In this article, we will explain what color psychology is and educate you about the meanings of the most popular colors used. ¿What is color psychology? Color psychology is the study of colors in relation to human behavior. Its objective is to determine how color affects our daily decisions, such as the ...

Chromatic circle or color wheel The chromatic circle is used for classification and for understanding color theory and is generally used to study pigment-colors. A chromatic circle is a type of wheel on which different colors are placed, corresponding to the three basic degrees of the chromatic universe: primary , secondary and tertiary . The primary colors are three in number: cyan (blue), magenta (red) and yellow. In this circle also appear secondary colors, represented by green, purple and orange. Finally, tertiary colors arise from the marriage between a primary color and its complementary color. In order to determine the complementary colors, the diametrically opposed colors such as yellow and violet are marked in the circle. ¿What is the chromatic circle for? The chromatic circle or color circle is used to identify a range of tones, as well as to indicate their concordance or possible cohabitation . In this circle, we also determine the cool colors (from ...

¿What is Color? Color is the individual visual perception caused by light in the visible area of the human eye. Color perception is differentiated subjectively by the nature of the eyes, the sensitivity of the receptors, and the next perceptual apparatus. Other optical perceptions such as structure (shadow-light effects), brightness or roughness, as well as psychological effects and phenomena of the sense of sight, such as adjustment or adaptation, must be distinguished from the concept of color. "Color is the facial sensation of a part of the field of vision which appears to have no structure for the human eye and which, with the observation of one eye, can distinguish this object with an immobile eye from an adjacent district, also without structure, adjacent". Description of the color prints. Distinction of achromatic and chromatic colors. Colors without any color are called achromatic colors. These include white, black and grey tones. The r...

Cold colors Cold colors are those colors that are associated with ice, water, the moon, which transmit the sensation of cold. The three basic cold colors are blue , violet (or purple) and green . Color temperature This denomination was created by the German psychologist Wilhelm Wundt (1832-1920), according to research on the sensations of the human being before certain colors. Therefore, the psychologist determined the "Color Temperature", according to the sensations of heat or cold, where the " hot colors ", which transmit heat, are associated with the sun and denote dynamism, movement and vivacity. On the contrary, the so-called " fresh colors " associated with unity and cold correspond to introspection, attitudes and seriousness, while originating feelings of relaxation and tranquillity in beings. Circle of colors The color circle of the wheel or color is formed by twelve colors of the spectrum , where three primary colors co...