Color Meaning

Color Psychology Color psychology is the study that shows how our brain identifies and transforms colors into sensations. The influence of colours can be observed in advertising, in the decoration of houses and offices, in fashion, in the way in which we would like to be seen, among others. Colour plays an important role in how your brand is perceived. Whether you're a fashion brand trying to connect with a young audience or a medical supply store trying to build customer confidence, you can study the meaning of colors to help you attract and better connect with your ideal customer. Color psychology can be used to help build a strong, easy-to-identify brand. In this article, we will explain what color psychology is and educate you about the meanings of the most popular colors used. ¿What is color psychology? Color psychology is the study of colors in relation to human behavior. Its objective is to determine how color affects our daily decisions, such as the ...

Chromatic circle or color wheel The chromatic circle is used for classification and for understanding color theory and is generally used to study pigment-colors. A chromatic circle is a type of wheel on which different colors are placed, corresponding to the three basic degrees of the chromatic universe: primary , secondary and tertiary . The primary colors are three in number: cyan (blue), magenta (red) and yellow. In this circle also appear secondary colors, represented by green, purple and orange. Finally, tertiary colors arise from the marriage between a primary color and its complementary color. In order to determine the complementary colors, the diametrically opposed colors such as yellow and violet are marked in the circle. ¿What is the chromatic circle for? The chromatic circle or color circle is used to identify a range of tones, as well as to indicate their concordance or possible cohabitation . In this circle, we also determine the cool colors (from ...

¿What is Color? Color is the individual visual perception caused by light in the visible area of the human eye. Color perception is differentiated subjectively by the nature of the eyes, the sensitivity of the receptors, and the next perceptual apparatus. Other optical perceptions such as structure (shadow-light effects), brightness or roughness, as well as psychological effects and phenomena of the sense of sight, such as adjustment or adaptation, must be distinguished from the concept of color. "Color is the facial sensation of a part of the field of vision which appears to have no structure for the human eye and which, with the observation of one eye, can distinguish this object with an immobile eye from an adjacent district, also without structure, adjacent". Description of the color prints. Distinction of achromatic and chromatic colors. Colors without any color are called achromatic colors. These include white, black and grey tones. The r...

Meaning of color orange Orange color means joy, vitality, prosperity and success . It is a warm color resulting from the mixtures of the primary colors red and yellow. It is associated with creativity, because its use awakens the mind and helps in the process of assimilation of new ideas. The orange color is stimulating, vibrant and extravagant, is formed by a combination of red and yellow . It is a bright and warm color. It represents fire, sun, fun, warmth and the tropical environment according to the meaning of the colors. Orange is considered a light and fun color with appetizing and delicious qualities. It also increases the supply of oxygen to the brain and stimulates mental activity. Orange is widely accepted among young people. As a citrus color, orange is associated with appetite stimulation and healthy food consumption. Designers often use orange to illustrate something tropical, something fun or something for young people. Orange is the color of joy,...

Meaning of green color The meaning of green is related to nature and health. It represents growth, nature, money, fertility and security. Green is a relaxing color that is pleasing to the eye and is said to have healing powers. It is often used to represent anything to do with health. Many pharmaceutical and nutritional companies use the meaning of green in their logos and material to advertise safe and natural products. Dark green is often associated with military, monetary, financial and banking businesses. Green is full of balance and harmony. From the perspective of color psychology, it is the color green, which balances the heart and emotions and equals the head and heart. Green is an emotionally positive color that gives us the ability to love and care for ourselves and others unconditionally. As a natural peacemaker, green avoids the tendency to be a martyr. Green loves to observe, is a good listener and counselor, and would make a good social worker. Green lov...